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As
a strategic management consultant and motivational speaker for business,
Dixon specializes in 3 topics. These can be custom designed for your
audience. Each is a 40-50 minute speech or a 2-3 hour workshop.
The Creative Thinking Process
An entertaining and educational session on understanding the Creative
process, the barriers that hold us back, and how to expand your
out of the box creative thinking and problem solving ability in
business and in your personal life.
How to create a strategic marketing plan
An educational, sometimes funny, certainly creative look at the
subject starting with how to analyze yourself and the competition,
setting goals, and developing the various strategies that achieve
the goals. This can be custom designed to use your organization
as the source.
How to Create an effective New Business Program for Advertising
and Public Relations agencies
A look at the problems most agencies have with new business, how
to analyze the agencys strengths and weaknesses, how to select
your target audience and build a database, setting goals and then
defining the strategies to achieve these goals including building
the team and sales effort, sales call strategy, assigning responsibilities,
positioning, direct mail and collateral, website and e-marketing,
PR, networking, making the pitch, etc.
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