Jobie Dixon offers extensive industry specific marketing and business consulting services. Please click links below to select your area of interest.

Ad Agencies
Credentials:
Dixon has over 25 years experience in New Business both on the agency side and corporate side in selecting agencies, including a stint as a new business director for a 4 A’s agency. And as an agency partner he developed new biz plans and made over 200 pitches. He recruited such clients as McDonalds, Coke, Pizza Hut, KFC, GA Tourism, Milliken, Holiday Inn, Hyatt Hotels, 20th Century Fox, Sears, and many smaller ones. He also directed marketing and client service, media and finance.

Services:
Developing and executing an effective New Business Program. Includes developing a situational and SWOT analysis, setting 3 year goals, then strategies to achieve goals (Developing the target prospect audience and database, positioning in creative and pitch, direct mail, website and e-marketing, building the sales team and call strategy, a/v presentation, collateral, networking, making the pitch, etc.)

How to keep clients—developing an effective account retention program

Real Estate/Resorts/Tourism
Credentials:
Extensive experience in these categories include…

He has the CTME accreditation for strategic marketing planning and was Chairman of the Assn. of Travel Marketing Execs Worldwide.

Services:
Real Estate and Resort Marketing Coach to make sure your plan will produce maximum results/ROI. Includes helping you develop or refine a situational and SWOT analysis, goals, and the strategies to reach the goals (target audience, positioning, product and pricing, sales, rentals, advertising and direct mail, website and e-marketing, promotion, publicity, using research to reduce risk, budgeting and measurement, etc.).

Restaurants
Credentials:
Over 20 years experience on both the corporate side and agency side with such companies as…

Consulting Services:
Developing an effective strategic marketing plan
Creative positioning and ad strategy
Media analysis and planning
New Products and Menu Strategies
Using Research
Promotion and merchandising strategies
Local Store Marketing

Consumer Products
Credentials:
Dixon has worked on both the corporate marketing side holding Chief Marketing Officer and other marketing posts and on the ad agency side. Experience on such products as…

Services:
Let me help you in any of the following areas…

Strategic Brand Marketing planning
Creative positioning and ad strategy
Creating New Products and Line Extensions
Effective Sales Promotion